| Údar |
Scott, Peter R., 1964-
|
| Teideal |
Auditing social media [electronic resource] : a governance and risk guide / Peter R. Scott, J. Mike Jacka. |
| Inphrionta |
Hoboken, N.J. : Wiley, c2011. |
| Tuaraisc |
1 online resource (187 p.) |
| Saghas Ábhar |
text |
| Nóta |
Description based on print version record. |
| Leabharliosta |
Includes bibliographical references and index. |
| Clár Ábhar |
Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit. |
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