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Full title details

   Book This!!!

Title Why you buy [videorecording] : 21st century advertising. Imprint [Geneva, Ill.] : Learning Seed, c2000.

LOCATION	CLASS #	NOTE	STATUS
Multi-Media Collection	659.13		AVAILABLE

Additional Information about this title

Phys. Description 1 videocassette (VHS) (23 min.) : sd., col. with b&w sequences ; 1/2 in. + booklet (16 p.) Contents Direct selling -- Selling by mail -- Ads and emotions -- Why you will buy in the future. Summary Advertising has changed dramatically in the past ten years. Ads today rarely try to persuade or claim a product is superior. This video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar. Subject Advertising -- Language.        Show similar items Advertising -- Moral and ethical aspects.        Show similar items Advertising -- Psychological aspects. Television advertising. Advertising, Direct-mail. Motion pictures. Alt Author Learning Seed Company. Alt Title 21st century advertising Twenty first century advertising Marc two-dimensional moving image rdacontent

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