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Start Over Return to Browse Results Limit/Sort Search Another Search View Bag Glan amach mo mh{226}ala
   
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659.1
1
PRINTED MATL

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Cases in advertising and communications management Greyser, Stephen A.
New Jersey : Prentice Hall, 1992.1992
AVAILABLE
1 copy available at General Collection
General Collection, Withdrawn SMT 659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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2
PRINTED MATL

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Advertising as communication Dyer, Gillian.
London : Routledge, 1993.1993
AVAILABLE
3 copies available at General Collection and Short Loan
General Collection, Short Loan659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 DYE    AVAILABLE
 General Collection  659.1    AVAILABLE
 Short Loan  659.1    AVAILABLE


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3
PRINTED MATL

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Eurobest : the annual European advertising award Eurobest Awards Limited.
London : Booth-Clibborn Editions, 1997.1997
AVAILABLE
1 copy available at General Collection
General Collection659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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4
PRINTED MATL

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Eurobest: 4 : the annual European advertising and design awards Eurobest Awards Limited.
London : Booth-Clibborn Editions, 1996.1996
AVAILABLE
1 copy available at General Collection
General Collection659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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5
VIDEO RECORDIN

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Yours truly : advertising self-regulation Advertising Standards Authority for Ireland.
Dublin : ASAI, 1998.1998
AVAILABLE
1 copy available at Videos
Videos659.1
LOCATION CLASS # NOTE STATUS
 Videos  659.1    AVAILABLE


   
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6
PRINTED MATL

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Maps directory 2006 : media, advertising, promotions and sponsorship
Dublin : Mac Communications, 2006.2006
LIB USE ONLY
1 copy available at Reference
Order filled, Reference659.1
LOCATION CLASS # NOTE STATUS
 Reference  659.1    LIB USE ONLY


   
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7
PRINTED MATL

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The Advertising advantage.
Boston, MA : Harvard Business School Press, c1991.c1991
AVAILABLE
1 copy available at General Collection
General Collection659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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8
VIDEO RECORDIN

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Positioning how advertising shapes perception
Lake Zurich, Ill. : Learning Seed, c2004.c2004
AVAILABLE
1 copy available at Multi-Media Collection
Multi-Media Collection, Order filled659.1
LOCATION CLASS # NOTE STATUS
 Multi-Media Collection  659.1    AVAILABLE


1 copy bookable  		 book jacket
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9
VIDEO RECORDIN

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The retail advertising video series.
[New York, N.Y.] : Diamond Educational Productions, [2001]2001
AVAILABLE
1 copy available at Multi-Media Collection
Multi-Media Collection, Order filled659.1
LOCATION CLASS # NOTE STATUS
 Multi-Media Collection  659.1    AVAILABLE


1 copy bookable  		 book jacket
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10
PRINTED MATL

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Maps directory 2008 : media, advertising, promotions and sponsorship
Dublin : Mac Communications, 2008.2008
LIB USE ONLY
1 copy available at Reference
Reference659.1
LOCATION CLASS # NOTE STATUS
 Reference  659.1    LIB USE ONLY


   
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11
PRINTED MATL

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Advertising as communication Dyer, Gillian.
London : Routledge, 1993.1993
AVAILABLE
3 copies available at General Collection and Short Loan
General Collection, Short Loan659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 DYE    AVAILABLE
 General Collection  659.1    AVAILABLE
 Short Loan  659.1    AVAILABLE


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12
PRINTED MATL

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Advertising Jefkins, Frank, 1920-
Oxford : Made Simple Books : Butterworth-Heinemann, 1992.1992
AVAILABLE
2 copies available at General Collection
General Collection659.1/Jefkins, 659.1 JEF
LOCATION CLASS # NOTE STATUS
 General Collection  659.1/Jefkins    AVAILABLE
 General Collection  659.1 JEF    AVAILABLE


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13
PRINTED MATL

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Advertising Wright, John S.
New Delhi : Tata McGraw-Hill, 1982.1982
AVAILABLE
1 copy available at General Collection
General Collection659.1 WRI
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 WRI    AVAILABLE


   
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14
PRINTED MATL

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Advertising Jefkins, Frank, 1920-
London : Financial Times Management, 2000.2000
AVAILABLE
6 copies available at General Collection
General Collection659.1 Jefkins, 659.1 JEF, 659.1JEF ...
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 Jefkins    AVAILABLE
 General Collection  659.1 JEF c.2  AVAILABLE
 General Collection  659.1 JEF c.3  AVAILABLE
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15
PRINTED MATL

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Advertising Yeshin, Tony.
London : Thomson Learning, 2006.2006
AVAILABLE
4 copies available at General Collection and Short Loan
General Collection, Order filled, Short Loan659.1 YES
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 YES    AVAILABLE
 General Collection  659.1 YES c.2  AVAILABLE
 General Collection  659.1 YES c.3  AVAILABLE
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16
PRINTED MATL

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The Advertising advantage.
Boston, MA : Harvard Business School Press, c1991.c1991
AVAILABLE
1 copy available at General Collection
General Collection659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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17
PRINTED MATL

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Advertising Age: The principles of advertising and marketing communication at work Thorson, Esther.
: South-Western Cengage Learning , 20122012
AVAILABLE
5 copies available at General Collection, Reference and Short Loan
General Collection, Order filled, Reference, Short Loan659.1 THO
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 THO c.2  AVAILABLE
 General Collection  659.1 THO c.3  AVAILABLE
 General Collection  659.1 THO c.4  DUE 06-07-15 BILLED
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18
PRINTED MATL

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Advertising and promotion : an integrated marketing communications perspective Belch, George E. (George Edward), 1951-
Maidenhead : McGraw-Hill, 2008.2008
AVAILABLE
1 copy available at General Collection
General Collection659.1 BEL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 BEL    AVAILABLE


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19
PRINTED MATL

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Advertising and promotion : an integrated marketing communications perspective Belch, George E. (George Eugene)
Boston, Mass. ; London : Irwin/McGraw-Hill, 2001.2001
AVAILABLE
2 copies available at General Collection and Reference
General Collection, Reference659.1 BEL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 BEL    AVAILABLE
 Reference  659.1 BEL    LIB USE ONLY


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20
PRINTED MATL

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Advertising and promotion : an integrated marketing communications perspective Belch, George E. (George Eugene)
Boston, Mass. ; London : McGraw-Hill/Irwin, 2004.2004
AVAILABLE
1 copy available at General Collection
General Collection659.1 BEL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 BEL    AVAILABLE


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21
PRINTED MATL

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Advertising and promotion : an integrated marketing communications perspective Belch, George E.
Boston, Mass. : McGraw Hill, 1998.1998
AVAILABLE
1 copy available at General Collection
General Collection, Reference659.1 Belch
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 Belch    AVAILABLE


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22
PRINTED MATL

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Advertising as communication Dyer, Gillian.
London : Routledge, 1993.1993
AVAILABLE
3 copies available at General Collection and Short Loan
General Collection, Short Loan659.1 DYE, 659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 DYE    AVAILABLE
 General Collection  659.1    AVAILABLE
 Short Loan  659.1    AVAILABLE


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23
PRINTED MATL

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Advertising campaign strategy : a guide to marketing communication plans Parente, Donald.
US : Dryden Press, 1996.1996
AVAILABLE
1 copy available at General Collection
General Collection659.1 PAR
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 PAR    AVAILABLE


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24
PRINTED MATL

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Advertising : concept and copy Felton, George, 1947-
New York, N.Y. ; London : W. W. Norton, c2006.c2006
AVAILABLE
5 copies available at General Collection
General Collection, Order filled659.1 FEL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 FEL    AVAILABLE
 General Collection  659.1 FEL c.2  AVAILABLE
 General Collection  659.1 FEL c.3  AVAILABLE
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25
PRINTED MATL

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The advertising handbook Brierley, Sean.
London : Routledge, 1995.1995
AVAILABLE
2 copies available at General Collection
General Collection659.1 BRI
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 BRI    AVAILABLE
 General Collection  659.1 BRI    AVAILABLE


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26
PRINTED MATL

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Advertising management Aaker, David A.
New Jersey : Prentice Hall, 1992.1992
AVAILABLE
2 copies available at General Collection
General Collection659.1/AAK
LOCATION CLASS # NOTE STATUS
 General Collection  659.1/AAK    AVAILABLE
 General Collection  659.1/AAK    AVAILABLE


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27
PRINTED MATL

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Advertising : principles and practice Wells, William.
New Jersey : Prentice Hall, 1992.1992
AVAILABLE
1 copy available at General Collection
General Collection659.1 WEL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 WEL    AVAILABLE


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28
PRINTED MATL

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Advertising : principles and practice Wells, William.
New Jersey : Prentice Hall, 1998.1998
AVAILABLE
2 copies available at General Collection
General Collection659.1 Wells
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 Wells    AVAILABLE
 General Collection  659.1 Wells    AVAILABLE


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29
PRINTED MATL

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Advertising : principles & practice Moriarty, Sandra E. (Sandra Ernst)
Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], c2009.c2009
AVAILABLE
1 copy available at General Collection
General Collection, Order filled659.1 MOR
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 MOR    AVAILABLE


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30
PRINTED MATL

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Advertising, promotion, & supplemental aspects of integrated marketing communications Shimp, Terence A.
Cincinnati, Ohio : South-Western ; London Thomson Learning, c2003.c2003
AVAILABLE
1 copy available at General Collection
General Collection658.82 SHI
LOCATION CLASS # NOTE STATUS
 General Collection  658.82 SHI    AVAILABLE


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31
PRINTED MATL

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Advertising : strategy, creativity and media Fill, Chris.
Harlow : Pearson, 2013.2013
AVAILABLE
1 copy available at Reference
Reference659.1 FIL
LOCATION CLASS # NOTE STATUS
 Reference  659.1 FIL    AVAILABLE


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32
PRINTED MATL

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Adwatching : lifting the lid on advertising Lury, Giles.
Dublin : Blackhall Pub., 2001.2001
AVAILABLE
1 copy available at General Collection
General Collection659.1 LUR
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 LUR    AVAILABLE


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33
PRINTED MATL

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The art of client service Solomon, Robert.
Chicago : Dearborn Trade, c2003.c2003
AVAILABLE
5 copies available at General Collection
General Collection, Order filled659.1 SOL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 SOL    AVAILABLE
 General Collection  659.1 SOL c.2  AVAILABLE
 General Collection  659.1 SOL c.3  AVAILABLE
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34
PRINTED MATL

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The art of client service Solomon, Robert.
New York : Kaplan, c2008.c2008

No print copies available, click on the title to check for online availablity.
General Collection

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35
PRINTED MATL

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The art of writing advertising Higgins, Denis.
New York ; London : McGraw-Hill, c2003.c2003
AVAILABLE
1 copy available at General Collection
General Collection, Order filled659.1 HIG
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 HIG    AVAILABLE


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36
PRINTED MATL

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ASAI Code 2006 : manual of advertising self-regulation with the code of standards for advertising, Advertising Standards Authority for Ireland
Dublin: ASAI, 2006.2006

No print copies available, click on the title to check for online availablity.
Official Publication

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37
PRINTED MATL

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Building buzz : how to reach and impress your target audience D'Vari, Marisa.
Franklin Lakes, NJ : Career Press, c2005.c2005
AVAILABLE
4 copies available at General Collection
General Collection, Order filled659.1 D'VAR
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 D'VAR    AVAILABLE
 General Collection  659.1 D'VAR c.2  AVAILABLE
 General Collection  659.1 D'VAR c.3  AVAILABLE
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38
PRINTED MATL

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Cases in advertising and communications management Greyser, Stephen A.
New Jersey : Prentice Hall, 1992.1992
AVAILABLE
1 copy available at General Collection
General Collection, Withdrawn SMT 659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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39
VIDEO RECORDIN

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Cracking the advertising code
Owatonna, Minn. : Learning Zone Express, c2006.c2006
AVAILABLE
1 copy available at Multi-Media Collection
Multi-Media Collection, Order filled659.1 JEN
LOCATION CLASS # NOTE STATUS
 Multi-Media Collection  659.1 JEN    AVAILABLE


1 copy bookable  		 book jacket
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40
PRINTED MATL

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The end of advertising as we know it Zyman, Sergio.
New Jersey: Wiley, 2002.2002
AVAILABLE
1 copy available at General Collection
General Collection, Order filled659.1 ZYM
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 ZYM    AVAILABLE


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41
PRINTED MATL

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Eurobest: 4 : the annual European advertising and design awards Eurobest Awards Limited.
London : Booth-Clibborn Editions, 1996.1996
AVAILABLE
1 copy available at General Collection
General Collection659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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42
PRINTED MATL

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Eurobest : the annual European advertising award Eurobest Awards Limited.
London : Booth-Clibborn Editions, 1997.1997
AVAILABLE
1 copy available at General Collection
General Collection659.1
LOCATION CLASS # NOTE STATUS
 General Collection  659.1    AVAILABLE


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43
PRINTED MATL

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Excellence in advertising : the IPA guide to best practice
Oxford : Butterworth-Heinemann, 1999.1999
AVAILABLE
1 copy available at General Collection
General Collection659.1 Butterfield
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 Butterfield    AVAILABLE


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44
PRINTED MATL

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The fundamentals of advertising Wilmshurst, John.
Oxford : Butterworth-Heinemann, 1992.1992
AVAILABLE
1 copy available at General Collection
General Collection659.1 WIL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 WIL    AVAILABLE


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45
PRINTED MATL

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The fundamentals of advertising Wilmshurst, John.
Oxford : Butterworth-Heinemann, 1999.1999
AVAILABLE
1 copy available at General Collection
General Collection659.1 WIL
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 WIL    AVAILABLE


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46
PRINTED MATL

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The hidden persuaders/ Vance Packard Packard, Vance.
London: Penguin, 1991.1991
AVAILABLE
2 copies available at Failte Collection and General Collection
Failte Collection, General CollectionFI 659.1 PAC, 659.1 Packard
LOCATION CLASS # NOTE STATUS
 Failte Collection  FI 659.1 PAC    AVAILABLE
 General Collection  659.1 Packard    AVAILABLE


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47
PRINTED MATL

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Hypnotic writing : how to seduce and persuade customers with only your words Vitale, Joe, 1953-
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2007.2007
AVAILABLE
2 copies available at General Collection
General Collection, Order filled659.1 VIT
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 VIT    AVAILABLE
 General Collection  659.1 VIT c.2  AVAILABLE


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48
PRINTED MATL

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Integrated advertising, promotion & marketing communications Clow, Kenneth E.
Upper Saddle River, N.J. ; [Great Britain] : Pearson Prentice Hall, c2004.c2004
AVAILABLE
1 copy available at General Collection
General Collection659.1 CLO
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 CLO    AVAILABLE


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49
PRINTED MATL

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Integrated advertising, promotion, and marketing communications Clow, Kenneth E.
Harlow : Pearson Education, 2009.2009
AVAILABLE
1 copy available at General Collection
General Collection, Order filled659.1 CLO
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 CLO    AVAILABLE


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50
PRINT MS

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Integrated marketing communications in advertising and promotion Shimp, Terence A.
Mason, Ohio : South-Western ; London : Thomson Learning [distributor], 2007.2007
AVAILABLE
3 copies available at General Collection
General Collection659.1 SHI
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 SHI    AVAILABLE
 General Collection  659.1 SHI    AVAILABLE
 General Collection  659.1 SHI    AVAILABLE


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