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Full title details

  

Author Berman, Margo, 1947- Title Street-smart advertising : how to win the battle of the buzz / Margo Berman. Imprint Lanham, Md. : Rowman & Littlefield Publishers, c2007.

LOCATION	CLASS #	NOTE	STATUS
General Collection	659.1 BER		AVAILABLE

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Additional Information about this title

Phys. Description xii, 237 p. : ill. ; 24 cm. Bibliog. Includes bibliographical references (p. 231-232) and index. Contents Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. Subject Advertising. Commercial art. Graphic design (Typography) Advertising media planning. Creation (Literary, artistic, etc.) ISBN 0742541363 9780742541368 0742541371 9780742541375 Marc text rdacontent

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