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Full title details

  
Author Higgins, Denis.
Title The art of writing advertising / conversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins.
Imprint New York ; London : McGraw-Hill, c2003.
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 HIG    AVAILABLE

Additional Information about this title

Phys. Description 125 p. : ill., ports. ; 23 cm.
Series A McGraw-Hill advertising classic
Note Originally published: Lincolnwood, Ill. : Contemporary, 1965.
Subject Advertising.
Advertising copy.
Advertising executives -- Interviews.
Alt Author Bernbach, William.
ISBN 0071410937
Marc text rdacontent

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