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Full title details

  
Author Jaffe, Joseph, 1970-
Title Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.
Imprint Hoboken, N.J. : John Wiley & Sons, c2005.
LOCATION CLASS # NOTE STATUS
 General Collection  659.1 JAF    AVAILABLE

Additional Information about this title

Phys. Description xix, 284 p. : ill. ; 24 cm.
Bibliog. Includes bibliographical references and index.
Subject Advertising -- Psychological aspects.
Customer relations.
Target marketing.
Advertising -- Technological innovations.
       Show similar items
Interactive marketing.
Non-traditional advertising.
ISBN 0471718378
Marc text rdacontent

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