| Phys. Description |
xii, 307 p. : ill. ; 24 cm. |
| Series |
Marketing and consumer psychology series
|
|
Marketing and consumer psychology series
|
| Bibliog. |
Includes bibliographical references and index. |
| Contents |
Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon ... [et al.] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski. |
| Subject |
Advertising -- Psychological aspects.
|
|
Visual perception.
|
| Alt Author |
Wedel, Michel.
|
|
Pieters, Rik.
|
| ISBN |
9780805862928 (alk. paper)
|
|
0805862927 (alk. paper)
|
| Marc |
text rdacontent |
|
E-books
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