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Start Over Brief / Short Result List Limit/Sort Search Search as Words Another Search View Bag Glan amach mo mh{226}ala
   
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Adventure travel. : Adventure tourism / Ralf Buckley.     
      Adventure tourism / Ralf Buckley. Buckley, Ralf.; Failte Collection:AVAILABLE ; FI 338.4791 BUC   PRINTED MATL 2006
  Advertisement writing -- See Advertising copy
   
  Advertisements -- See Advertising
   
  Advertisers -- See Also Advertising
   
  Advertising -- 10 Related Subjects    
Advertising.    
      Advertising / Frank Jefkins. Jefkins, Frank,; General Collection:AVAILABLE ; 659.1/Jefkins, 659.1 JEF   PRINTED MATL 1992
      Advertising / John S.Wright ; Willis L.Winter,Jr. ; Sherilyn K.Zeigler. Wright, John S.; General Collection:AVAILABLE ; 659.1 WRI   PRINTED MATL 1982
      Advertising / Frank Jefkins. Jefkins, Frank,; General Collection:AVAILABLE ; 659.1 Jefkins, 659.1 JEF, 659.1JEF   PRINTED MATL 2000
      Advertising / Tony Yeshin. Yeshin, Tony.; General Collection:AVAILABLE, General Collection:DUE 06-07-15 BILLED, Short Loan:AVAILABLE ; 659.1 YES   PRINTED MATL 2006
55 additional entries    
Advertising agencies -- Customer services -- United States. : Truth, lies, and advertising : the art of account planning / by Jon Steel.     
      Truth, lies, and advertising : the art of account planning / by Jon Steel. Steel, Jon.; General Collection:AVAILABLE ; 659.1 STE   PRINTED MATL c1998
  Advertising art -- See Commercial art
   
  Advertising, Art in -- See Commercial art
   
Advertising -- Biography. : The ad men and women : a biographical dictionary of advertising / edited by Edd Applegate.     
      The ad men and women : a biographical dictionary of advertising / edited by Edd Applegate. Applegate, Edd.; Reference:LIB USE ONLY ; 659.192   PRINTED MATL 1994
Advertising -- Brand name products.    
      Adwatching : lifting the lid on advertising / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 659.1 LUR   PRINTED MATL 2001
      Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom Lindstrm, Martin,; General Collection:AVAILABLE ; 658.827 LIN   PRINTED MATL c2005
      Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. Trout, Jack.; General Collection:AVAILABLE ; 658.8 TRO   PRINTED MATL c2000
      The Importance of Being Branded : An Irish Perspective. Fanning, John.; General Collection:AVAILABLE, Short Loan:AVAILABLE ; 658.8009415 FAN   PRINTED MATL 2006
      Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. Nadeau, Raymond.; General Collection:AVAILABLE ; 658.827 NAD   PRINTED MATL c2007
Advertising -- Brewing industry -- Great Britain -- History. : The book of Guinness advertising / Jim Davies.     
      The book of Guinness advertising / Jim Davies. Davies, Jim.; General Collection:AVAILABLE ; 659.1966342 Davies   PRINTED MATL c1998
  Advertising campaigns -- See Also Market surveys
   
Advertising campaigns.    
      Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Kelley, Larry D.,; General Collection:AVAILABLE ; 659.111 KEL   PRINTED MATL c2011
      Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley & Donald W. Ju Kelley, Larry D.,; General Collection:AVAILABLE ; 659.111 KEL   PRINTED MATL 2014
      Can we do that?! : outrageous PR stunts that work?! / Peter Shankman. Shankman, Peter.; General Collection:AVAILABLE ; 659.2 SHA   PRINTED MATL c2007
      How to plan advertising / edited by Alan Cooper. General Collection:AVAILABLE ; 659.111 COO   PRINTED MATL 2006
      Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. Burnett, John,; General Collection:AVAILABLE ; 658.8 Burnett   PRINTED MATL 1998
Advertising campaigns -- Management. : Confessions of an advertising man / David Ogilvy.     
      Confessions of an advertising man / David Ogilvy. Ogilvy, David,; General Collection:AVAILABLE ; 659.111 OGI   PRINTED MATL 2004
Advertising campaigns -- Problems, exercises, etc. : Campaign planner for promotion and IMC / Shay Sayre.     
      Campaign planner for promotion and IMC / Shay Sayre. Sayre, Shay.; General Collection:AVAILABLE ; 659.113076 SAY   PRINTED MATL c2002
Advertising campaigns -- United States -- Planning. : Truth, lies, and advertising : the art of account planning / by Jon Steel.     
      Truth, lies, and advertising : the art of account planning / by Jon Steel. Steel, Jon.; General Collection:AVAILABLE ; 659.1 STE   PRINTED MATL c1998
Advertising -- Case studies    
      Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller Keller, Kevin Lane,; General Collection:AVAILABLE ; 658.827 KEL   PRINTED MATL c2008
      Cases in advertising and communications management / Stephen A Greyser. Greyser, Stephen A.; General Collection:AVAILABLE ; 659.1   PRINTED MATL 1992
  Advertising, Classified -- See Also the narrower term Help-wanted advertising
   
  Advertising, Consumer -- See Advertising
   
Advertising copy.    
      The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing co Sugarman, Joseph.; General Collection:AVAILABLE ; 659.132 SUG   PRINTED MATL 2006
      The art of writing advertising / conversations with William Bernbach ... [et al.] ; interviewed by De Higgins, Denis.; General Collection:AVAILABLE ; 659.1 HIG   PRINTED MATL c2003
      Creative strategy in advertising / A. Jerome Jewler, Bonnie Drewniany. Jewler, A. Jerome.; General Collection:AVAILABLE ; 659.132 JEW   PRINTED MATL 2008
      Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan. Sullivan, Luke.; General Collection:AVAILABLE ; 659.132 SUL   PRINTED MATL c2008
2 additional entries    
Advertising -- Cross-cultural studies. : Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.     
      Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. Mooij, Marieke K. de,; General Collection:AVAILABLE ; 658.802 MOO   PRINTED MATL c2010
Advertising -- Dictionaries.    
      Dictionary of marketing and advertising / Jerry M Rosenberg. Rosenberg, Jerry M.; Reference:LIB USE ONLY ; 658.8003   PRINTED MATL 1995
      Pocket guide to advertising / Sally King King, Sally,; Failte Collection:AVAILABLE, General Collection:AVAILABLE ; FI 659.1 KIN, 659.1/King   PRINTED MATL 1989
  Advertising, Direct-mail -- See Also Direct marketing
Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market. 		   
Advertising, Direct-mail. : Why you buy [videorecording] : 21st century advertising.     
      Why you buy [videorecording] : 21st century advertising. Multi-Media Collection:AVAILABLE ; 659.13   VIDEO RECORDIN c2000
Advertising -- Europe. : Advertising / Tony Yeshin.     
      Advertising / Tony Yeshin. Yeshin, Tony.; General Collection:AVAILABLE, General Collection:DUE 06-07-15 BILLED, Short Loan:AVAILABLE ; 659.1 YES   PRINTED MATL 2006
Advertising executives -- Interviews. : The art of writing advertising / conversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins.     
      The art of writing advertising / conversations with William Bernbach ... [et al.] ; interviewed by De Higgins, Denis.; General Collection:AVAILABLE ; 659.1 HIG   PRINTED MATL c2003
Advertising -- Great Britain. : Advertising / Tony Yeshin.     
      Advertising / Tony Yeshin. Yeshin, Tony.; General Collection:AVAILABLE, General Collection:DUE 06-07-15 BILLED, Short Loan:AVAILABLE ; 659.1 YES   PRINTED MATL 2006
Advertising -- Great Britain -- Periodicals. : Creative review.     
      Creative review. Journals:AVAILABLE ; 050 23 ; Available full text from Business Source Premier: 2002-01-01 -  JOURNALS 1980-
Advertising -- Handbooks, manuals, etc.    
      The advertising handbook / Sean Brierley. Brierley, Sean.; General Collection:AVAILABLE ; 659.1 BRI   PRINTED MATL 1995
      Advertising manager's handbook / Robert W Bly. Bly, Robert W.; Reference:LIB USE ONLY ; 659.10973   PRINTED MATL 1993
      The little blue book of advertising : fifty-two small ideas that can make a big difference / Steve La Lance, Steve.; General Collection:AVAILABLE ; 659.1 LAN   PRINTED MATL 2006
Advertising -- Ireland.    
      Maps directory 2006 : media, advertising, promotions and sponsorship / [managing editor Rosemary Dela Reference:LIB USE ONLY ; 659.1   PRINTED MATL 2006
      Maps directory 2008 : media, advertising, promotions and sponsorship / [Editor Nicole Butler] Reference:LIB USE ONLY ; 659.1   PRINTED MATL 2008
Advertising -- Ireland -- Periodicals.    
      Irish marketing and advertising journal. IMJ Journals:AVAILABLE ; 809, 658 23   JOURNALS 1990
      Irish marketing review. Journals:AVAILABLE ; 658.8   JOURNALS 1986-
Advertising -- Ireland -- Standards.    
      Cid i gcomhair caighden, cleachtais agus toirmeasc san fhgraocht, san urraocht agus i gcinelach Ireland.; Official Publication:AVAILABLE ; 659.1409417   PRINTED MATL 1995
      Yours truly : advertising self-regulation / Advertising Standards Authority for Ireland. video record Advertising Standards Authority for Ireland.; Videos:AVAILABLE ; 659.1   VIDEO RECORDIN 1998
Advertising -- Language.    
      The language of advertising : written texts / Angela Goddard. Goddard, Angela.; General Collection:AVAILABLE ; 659.1014 GOD   PRINTED MATL 2002
      Why you buy [videorecording] : 21st century advertising. Multi-Media Collection:AVAILABLE ; 659.13   VIDEO RECORDIN c2000
      Words in ads / Greg Myers. Myers, Greg,; General Collection:AVAILABLE ; 659.1042 MYE   PRINTED MATL 1994
  Advertising laws -- See Also Competition, Unfair
   
Advertising layout and typography. : Creative strategy in advertising / A. Jerome Jewler, Bonnie Drewniany.     
      Creative strategy in advertising / A. Jerome Jewler, Bonnie Drewniany. Jewler, A. Jerome.; General Collection:AVAILABLE ; 659.132 JEW   PRINTED MATL 2008
Advertising -- Management.    
      Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Kelley, Larry D.,; General Collection:AVAILABLE ; 659.111 KEL   PRINTED MATL c2011
      Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley & Donald W. Ju Kelley, Larry D.,; General Collection:AVAILABLE ; 659.111 KEL   PRINTED MATL 2014
      The Advertising advantage. General Collection:AVAILABLE ; 659.1   PRINTED MATL c1991
      Advertising management / David A Aaker ; Rajeev Batra ; John G Myers. Aaker, David A.; General Collection:AVAILABLE ; 659.1/AAK   PRINTED MATL 1992
      Spending advertising money in the digital age : how to navigate the media flow / Hamish Pringle, Jim Pringle, Hamish.; General Collection:AVAILABLE ; 659.1 PRI   PRINTED MATL 2011
Advertising -- Management -- Handbooks, manuals, etc. : Advertising manager's handbook / Robert W Bly.     
      Advertising manager's handbook / Robert W Bly. Bly, Robert W.; Reference:LIB USE ONLY ; 659.10973   PRINTED MATL 1993
  Advertising managers -- See Advertising executives
   
  Advertising media, Choice of -- See Advertising media planning
   
Advertising media planning.    
      Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. Kelley, Larry D.,; General Collection:AVAILABLE ; 659.111 KEL   PRINTED MATL c2008
      Advertising media planning : a brand management approach / Larry D. Kelley, Kim Bartel Sheehan, Donal Kelley, Larry D.,; General Collection:AVAILABLE ; 659.111 KEL   PRINTED MATL 2015
      Building buzz : how to reach and impress your target audience / by Marisa D'Vari ; foreword by Susan D'Vari, Marisa.; General Collection:AVAILABLE ; 659.1 D'VAR   PRINTED MATL c2005
      The media handbook : a complete guide to advertising media selection, planning, research and buying / Katz, Helen E.; General Collection:AVAILABLE ; 659 KAT   PRINTED MATL c2007
4 additional entries    
  Advertising media selection -- See Advertising media planning
   
Advertising -- Moral and ethical aspects.    
      Advertising ethics / Edward H. Spence and Brett Van Heekeren. Spence, Edward,; General Collection:AVAILABLE ; 174.9695 SPE   PRINTED MATL c2005
      Why you buy [videorecording] : 21st century advertising. Multi-Media Collection:AVAILABLE ; 659.13   VIDEO RECORDIN c2000
Advertising Occupations Marketing : Careers in marketing, advertising and public relations / Caroline Hird.     
      Careers in marketing, advertising and public relations / Caroline Hird. Hird, Caroline.; General Collection:AVAILABLE ; 331.702   PRINTED MATL 1994
Advertising -- Periodicals. : Irish marketing review.     
      Irish marketing review. Journals:AVAILABLE ; 658.8   JOURNALS 1986-
  Advertising photography -- See Also the narrower term Fashion photography
   
Advertising photography. : The World's best advertising photography / Dave Saunders.     
      The World's best advertising photography / Dave Saunders. Saunders, Dave.; General Collection:AVAILABLE ; 778.9496591 SAU   PRINTED MATL 1994
  Advertising, Pictorial -- See Commercial art
   
  Advertising, Political -- See Also Press and politics
   
Advertising Professions Marketing : Careers in marketing, advertising and public relations / Caroline Hird.     
      Careers in marketing, advertising and public relations / Caroline Hird. Hird, Caroline.; General Collection:AVAILABLE ; 331.702   PRINTED MATL 1994
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